25 Years of Dolce&Gabbana Light Blue
25 Years of Dolce&Gabbana Light Blue: A Timeless Ode to Summer
For a quarter of a century, Dolce&Gabbana’s Light Blue fragrances have captured the essence of Mediterranean summers—sun-drenched coastlines, citrus-laced breezes, and the eternal allure of Capri. Now, as the iconic Light Blue Eau de Toilette and Light Blue Pour Homme mark their 25th anniversary, they return with renewed vitality, refined elegance, and a deeper emotional resonance.
A Fragrance Legacy Reimagined
Since their debut, Light Blue fragrances have been more than just scents—they’ve been sensory escapes. With the soothing sound of waves and the zesty scent of lemons as their muse, these perfumes have transported wearers to a cinematic Italian dreamscape. Now, perfumers Olivier Cresp and Alberto Morillas have reinterpreted the classics, enhancing their longevity to an impressive 16 hours* while preserving their unmistakable DNA.
The updated bottles reflect this evolution: frosted glass with soft curves, silver accents, and light blue glazed caps inspired by Capri’s majolica tiles. Encased in velvet and crowned with the DG monogram, the packaging is a tactile tribute to Dolce&Gabbana’s craftsmanship and attention to detail.
Capri In Love: A New Chapter
Joining the original duo are two new permanent additions: Light Blue Capri In Love Eau de Parfum and Light Blue Capri In Love Pour Homme Eau de Parfum. These fragrances deepen the Light Blue narrative, introducing spicy and intense notes that celebrate the heritage and romance of Capri. They’re not just perfumes—they’re declarations of passion.
The Campaign: A Summer Romance Unfolds
Directed by Gordon Von Steiner, the new campaign breathes fresh life into the Light Blue story. Supermodel Vittoria Ceretti and actor Theo James—new faces after 13 years—embody the spontaneity and sensuality of a summer love. From the golden dawn to the shimmering heat of midday, their journey unfolds against Capri’s iconic backdrop, evoking a timeless connection that transcends reality.
Set to the nostalgic strains of Parlami D’amore Mariù, the campaign is a multisensory celebration of Italian spirit. The sea becomes a “non-place”—a dreamlike realm where emotions reign and every sense is awakened: the sound of waves, the warmth of the sun, the citrus breeze, the salty kiss of seawater, and the endless horizon.
A Commitment to the Sea
In honor of the sea that inspired Light Blue, Dolce&Gabbana partners with Blue Marine Foundation, a UK-based charity endorsed by Theo James. With over 60 projects in 27 countries, the foundation works to protect marine ecosystems, promote sustainable resource management, and combat climate change.
This initiative reflects the brand’s dedication not only to beauty, but to responsibility—ensuring that the seas that inspired Light Blue remain vibrant for generations to come.
Light Blue at 25 is not just a celebration of a fragrance—it’s a celebration of memory, emotion, and the eternal magic of summer. Whether you’re rediscovering the classics or falling in love with Capri anew, the journey is just beginning.
