FILA Bellissimo

We have been waiting for Gen Z to usher FILA into a new era, and the time is right. The iconic Italian sportswear brand, launched their new campaign of the "Bellissimo" and its Fall/Winter 2024 collection, CASA FILA. Drawing inspiration from the brand's 113-year legacy, the campaign and collection showcase FILA's commitment to uniting style and performance.

The "Bellissimo" campaign reimagines the traditional country club experience, transforming it into the "Bellissimo Country Club." This inclusive space celebrates "la vita bella" (the good life) by merging athletic pursuits with leisure activities. The campaign captures the essence of competition and perseverance while also emphasizing the enjoyment of the game.

"A clear celebration of our Italian heritage, 'Bellissimo' is FILA's toast to living life to the fullest, in sport and in play," said Emily Maxey, SVP Marketing at FILA.

"FILA has a unique versatility that allows it to be as at home in the most exclusive country club as it is in the coolest nightclub," shared Andy Barr, SVP Product at FILA.