Hoka One One
JEAN-LUC DIARD & NICOLAS MERMOUD HOKA ONE ONE® CO-FOUNDERS say “Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.
Our new shoe improved the experience of going uphill too. And down again. And up again. It turns out that redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can help all runners perform.
While trail runners by night, our day jobs were in gravity sports. We had a hand in several snow sport and cycling innovations — including the parabolic ski — and everyday we asked ourselves the question, “How do we go faster?” When we imposed a form-follows-function discipline to designing a trail running shoe, we asked the same question. We answered it with a shoe that was met with ridicule by running shoe establishments, but embraced by runners. Those runners started winning races, and running shoe buyers started paying attention.
Our design ethos owes as much to surfing, skiing and cycling as running, and the patented elements we incorporated into the original shoe — aka the HOKA ONE ONE® Difference — influence every shoe we build.”
Hoka One One means fly over the earth in Māori. Let’s fly.
The Carbon X is a formidable competitor. Made using never before seen HOKA ONE ONE® technology, this high-performance shoe features a carbon fiber plate to help propel you forward and accelerate your toe-off. It features PROFLY X foam, our lightest and most resilient foam, and has a wide base for a stable, soft and extremely responsive ride.
The game-changing Bondi is the most cushioned shoe in HOKA ONE ONE®’s road-shoe lineup. The Bondi 6 offers a smooth, balanced ride delivered by the full EVA midsole, the comfortable and breathable upper and our Meta-Rocker technology. This delivers a consistent ride for all distances. The Bondi 6 will take you far and wide in comfort.
With every iteration, the Arahi rewrites the history of the support shoe. Boasting the seemingly contradictory attributes of maximum cushion with minimum weight, the Arahi 3 delivers a refined midsole and improved heel rocker. With the help of the HOKA ONE ONE®J-FrameTM, the Arahi 3 supports your foot by guiding it through its natural gait cycle without the use of rigid and unforgiving materials. This stability shoe also includes a lightweight upper made from breathable mesh. With enhanced midfoot lockdown, a lightweight upper and soft midsole, the Arahi 3 delivers a nimble and supportive ride.
Named for HOKA Athlete Karl Meltzer, “The Speedgoat,” who holds the record for the most 100-mile trail race wins, this shoe is designed to attack all kinds of technical trail. The Speedgoat 3 is a durable, stable shoe that’s comfortable across any terrain. Complete with a wider midsole and toe box, the Speedgoat 3 has enhanced heel support and midfoot lockdown in the upper as well as “seatbelt” support on each side. Add in Vibram® Megagrip lugs and the Speedgoat 3 provides grip and traction in even the most rugged conditions. The Speedgoat 3 is one badass shoe — part three.
STOCKISTS:
Sportsmans Warehouse
Totalsports
Sweatshop Group
Troi Sports
Randburg Runner
Durban Runner
Walk About - St Lucia
The Health Vine - Hout Bay
Apex Multi Sport - Blouberg Bay
Out Door Escape - Stellenbosch
Event 81 - Potchefstroom
UD-Sports - Port Elizabeth
EAP Active - Pietermaritzburg
