60 Years of Diptyque
OH how we love Diptyque. From The very first shop, located at 34 Boulevard Saint-Germain in Paris, opened onto the street like a two-part Italian Renaissance or Flemish master’s painting, they had found the ideal stage for their chic little bazaar of fascinating finds as well as the perfect name for it- Diptyque1
The logo was designed by Desmond Know-Leet, to be written like a structure of an ancient temple, the closer you get the harder it is to read. “Nothing is as charming as imperfection,’ He said.
The secret of the sucess of this delicious brand is in the chemistry of the creators: Three unique individuals: Christiane Montadre-Gautrot, Yves Coueslant and Desmond Knox-Leet. When they met, it sparked a chain of creativity, that continues to resonate today. Christiane graduated from L’Ecole des Arts Décoratifs, Desmond was a painter, and when they met Yves Coueslant, an banker who escaped to the a job in theatre, they became inseparable. In 1961, they had a daring plan, and opened a store they all love. They are still firm friends, even as the brand went world wide to huge success.
