A Holiday season takeover with Mariah Carey: GUCCI

Presenting the new Gucci Gift Campaign: A Holiday season takeover with Mariah Carey

Gucci unveils its new holiday campaign starring Mariah Carey, combining a joyful spirit with a House’s bold, playful attitude. Celebrating her role as a cultural icon and a fixture of the holiday season, the collaboration captures the festive excitement of one of the most anticipated moments of the year.

Directed by Harmony Korine, the video unfolds inside a hotel transformed in anticipation of Mariah Carey’s arrival. Elaborate decorations and preparations for the celebrations ahead give an exuberant, distinctly Gucci character to the setting. As the sounds of ‘All I Want For Christmas Is You’ return, the holiday season begins with a sense of occasion and a touch of magic.

Throughout the video, Mariah Carey illuminates the scene in the new Butterfly special collection, inspired by the iridescence of the butterfly, the singer's signature motif and the name of her 1997 album.

Alongside the campaign video, a separate series of images showcases the House’s curated selection of gifts, spanning expressive designs and recognizable House signatures across handbags, footwear, and accessories. From shimmering editions of the Starlet, Gucci duffle, and GG Marmont bags to the Paparazzo in soft suede, the range offers distinctive pieces for gifting and festive dressing. It also includes GG Monogram boots, Horsebit loafers, Ace sneakers, and Vittoria pumps, as well as winter essentials such as hats and scarves, offering inspiration for celebrations, winter escapes, and the many moments shared during the holidays.