adidas x Rich Mnisi collaborate for Pride 2023

At the heart of the collection is a shared ambition to inspire allyship and uninhibited self-expression. From vibrant adidas Originals and practical sportswear to stylish swimwear, the adidas x Rich Mnisi collection is designed to speak to both lifestyle and performance. The collection underscores a poignant message that resonates with Mnisi’s mission statement: ”Let Love Be Your Legacy”. It’s not just an individual commitment, but a call to arms, encouraging all to become advocates for the LGBTQIA+ community.

Influential figures such as Tom Daley, Jari Jones, Athlete Ally and South African rugby player Lusanda Dumke have joined the campaign, penning ”Love Letter to the world”. Their words echo the campaign’s ethos of radical self-acceptance and the crucial support needed from wider communities in the realms of culture and sport.