Giorgio Armani started his beauty range more than twenty years ago with the philosophy that products must enhance skin not alter it. In this heavily “filtered” culture, where it is suggested that we layer product after product with contours and highlights rendering women as unrecognisable, Armani brings a lighter approach. And we are so grateful. Mr Armani believes that we are enough, and beautiful as we are. Enhancing what we have with just a lil help from a product which has been meticulously crafted, but like everything he touches. Central to the Armani Beauty philosophy is the belief that beauty emanates from within, transcending societal norms and conventional standards. It's about embracing authenticity, confidence, and self-expression, rather than conforming to rigid ideals or trends dictated by the industry. Giorgio Armani himself once stated, "Elegance is not about being noticed, it's about being remembered." This sentiment encapsulates the brand's approach to beauty.

LUMINOUS SILK FOUNDATION is Armani’s philosophy of perfecting the complexion with the lightest touch. This true innovation in make-up which fuses a perfected and radiant finish with a light touch. At the heart of Armani Luminous Silk Foundation lies a meticulously curated selection of ingredients, each chosen for its ability to deliver a radiant finish while maintaining a weightless feel on the skin. One of its key components is the Micro-fil technology, a proprietary blend that imbues the foundation with a silky, fluid texture reminiscent of the finest silk. This innovative formulation ensures that the foundation glides effortlessly across the skin, blurring imperfections and creating a smooth, flawless canvas.

What sets Armani Luminous Silk Foundation apart is its ability to strike the perfect balance between coverage and weightlessness. Unlike heavier formulas that can feel mask-like and suffocating, this foundation allows the skin to breathe, offering buildable coverage that enhances without overpowering. Whether applied with fingertips, a brush, or a sponge, its feather-light consistency ensures a seamless blend, effortlessly melding with the skin for a truly undetectable finish.

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Now available from Armani Beauty first stand alone counter is now at Sandton City. Choose from 40 shades.

Apr 23 Armani LUMINOUS SILK FOUNDATION is at Edgars

Apr 23 The low-down on Vitamin C: Fundamentals Skincare

Apr 23 The G-Star Straight-Leg Jeans are back