ASICS Signature Styles, Reimagined
This spring, ASICS unveils a collection that unites serene hues, advanced comfort, and subtle pearlized detailing—bringing a fresh, aurora‑inspired aesthetic to its iconic silhouettes. The PAINTED PARADISE mood translates into sneakers designed for fluid, everyday movement, balancing performance innovation with a Sportstyle lens.
The Headliner: GEL‑CUMULUS™ 16 A refreshed take on the 2014 original, the GEL‑CUMULUS™ 16 features a striking TPU cage construction, glossy synthetic leather overlays, and seamless no‑sew film detailing for a sleek, contemporary finish. Built on the acclaimed GEL‑NYC™ tooling, it integrates rearfoot and forefoot GEL™ technology with FLUIDRIDE™, SOLYTE™, and high‑rebound SPEVA™ foams—delivering exceptional cushioning, shock absorption, and all‑day comfort.
Supporting Styles
GEL‑KINETIC FLUENT™ — Evolves heritage running aesthetics with technical welding details inspired by 2010s designs. Its midsole integrates FF BLAST™ PLUS cushioning and scutoid GEL™ technology for a responsive, energized ride.
GEL‑NUNOBIKI™ — Inspired by the rugged terrain of Kobe’s Nunobiki Falls trail, this sneaker echoes early 2000s trail footwear like the GEL‑KAHANA™ 3. Its layered matte and semi‑gloss construction creates a modern urban trail aesthetic, supported by a lugged outsole and a combination of AMPLIFOAM™ and GEL™ cushioning for stability and comfort.
The Campaign Global dance sensation Avantgardey—known for their mesmerizing synchronization and signature bobbed style—fronts the “Band Girls” campaign. Rising to international fame as finalists on America’s Got Talent, Avantgardey embodies the expressive, otherworldly spirit of the collection, bringing its energy to life.
Availability
GEL‑CUMULUS™ 16 — R2,999.99 at Lemkus, Office London, Shelflife, Sportscene, and Superbalist
GEL‑KINETIC FLUENT™ — R3,999.99 at Lemkus, Office London, Archive SA, and Superbalist
GEL‑NUNOBIKI™ — R2,999.99 at Office London
