ASICS Sportstyle × Griff

A sound mind, a sound body, a sound style

ASICS Sportstyle unveils the GEL‑CUMULUS 16 by Griff, a collaboration that merges the worlds of music and movement. Rooted in ASICS’ founding philosophy — Anima Sana in Corpore Sano — the project explores how movement extends beyond sport into creativity, self‑expression, and wellbeing.

Griff, the singer‑songwriter known for her emotional depth and distinctive visual identity, reimagines the GEL‑CUMULUS 16 through her own lens. Presented in a black colourway, the sneaker features a ribbon lacing system inspired by ballet aesthetics, drawing on themes of strength, grace, and discipline. The design also references Griff’s styling habit of pairing socks with loafers, blending softness with structure for a silhouette that feels both wearable and elevated.

“I wanted the shoe to feel like an extension of my everyday style,” says Griff. “Playful and elegant, but also comfortable — something I can wear from studio days to performing on stage to simply living my life.”

Built on ASICS’ trusted GEL‑CUMULUS foundation, the sneaker retains signature cushioning and comfort, ensuring all‑day wearability. Developed over 18 months, the collaboration reflects a true creative partnership — technical expertise meeting artistic vision. The result is bold, playful, and intimate, celebrating community, feminine energy, and the connections formed through moving through the city.

The ASICS GEL‑CUMULUS 16 by Griff is available now in Black/Black exclusively at Shelflife for R2,999.90.

About Griff

Griff is a singer‑songwriter blending pop, electronic, and alternative influences. Her work explores themes of identity, vulnerability, and connection, resonating with a global audience and positioning her at the forefront of a new generation of artists.