Adria Arjona presents MY WAY INTENSE by ARMANI Fragrances
The ordinary is transformed into the extraordinary, and each moment is lived more profoundly.
Actress Adria Arjona is the face of MY WAY INTENSE. She authentically embodies the fragrances’ philosophy with her free-spirited, open personality, as she embraces new experiences and learns from people from all over the world.
Creative duo hunterandgatti filmed Adria while experiencing moving moments of women’s experiences from different parts of the world. The film follows Adria as she experiences these inspiring moments – from a tranquil tea ceremony in Japan, to a moving festival of lights in Thailand, to a celebratory street party in Jerez de la Frontera, Spain - and is witness to the encounters she has. In a naturalistic approach in line with MY WAY’s ethos, neither the films nor the images have been retouched.
MY WAY INTENSE conjures a fusion of cultures and spotlights some of the finest natural ingredients worldwide, taking the senses on a rich olfactory journey. In an instant, it captures encounters experienced with a new intensity.
A BLUE TALISMAN
MY WAY INTENSE’s flacon, echoing the signature look of the MY WAY Eau de Parfum bottle, makes an elegant statement in both its design and its sustainable status. MY WAY INTENSE’s glass flacon displays the fragrance’s new, intense pink juice, the colour of which contrasts with the deep blue of the bottle’s base and cap.
The MY WAY INTENSE bottle has been conceived with environmental responsibility in mind with its innovative new refill system. The fragrance bottle is designed to drive a shift in luxury consumption patterns. The MY WAY INTENSE bottle offers the same innovative refill system as the MY WAY flacon, a first in the fine perfumery. Eco-conception is at the heart of MY WAY INTENSE. This guiding value reflects Giorgio Armani’s commitment to reducing the brand’s environmental impact, with a particular focus on carbon emissions, the major driver of climate change. To do this, the brand strives to avoid, reduce, and offset carbon emissions wherever possible. Giorgio Armani commits to supporting the preservation of critical forests, offsetting those remaining emissions through reforestation and conservation projects. Ultimately, MY WAY achieves carbon neutrality. The recycled and recyclable materials of both the bottle and its packaging have been chosen to reduce their residual carbon footprint. The spray and refill bottles are crafted from recycled glass, plastic, and metal; the spray bottle’s metal and glass components can be separated for easier recycling. The fragrance’s outer box is composed of recycled cards, with its blue lettering in vegetable-based ink.
ABOUT THE SCENT:
MY WAY INTENSE opens with a bright luminosity, thanks to notes of bergamot heart from Calabria, Italy, and orange blossom from Egypt. The orange blossom note is obtained using a modernized version of the artisanal enfleurage extraction process, exclusive to Giorgio Armani. This revisited process involves repeatedly infusing the Egyptian orange flowers in bitter orange essence to achieve a cold extraction of the scent. This results in an orange blossom note with a more intense and enduring florality, as the contemporary enfleurage process captures the flower’s most complex and volatile molecules. The exclusive crafting of the orange blossom note creates a new interpretation of its scent that fuses the flower’s richness and complexity with the fruit’s power and energy. As a result, it captures a sparkling floral quality, lending a natural and youthful radiance to the top notes. An invitation to be open to new encounters and experiences.
At the heart are the two tuberose heart absolutes, composed of flowers hand-picked in the Indian region of Mysore. Created thanks to an innovative molecular distillation method, the Giorgio Armani exclusive tuberose heart resulted in a note composed of its creamy, velvety facets. This exclusive crafting creates an olfactory experience akin to diving into a field of tuberose flower petals and a note with a modern and addictive floral trail. The tuberose combines with jasmine grandiflorum super infusion, also from India and is crafted for Giorgio Armani, which allows the perfumer to precisely select and refine the most feminine aspects of this note, alongside jasmine sambac. These notes create a sense of generosity and radiant femininity in the fragrance.
MY WAY INTENSE’s base notes, meanwhile, reveal a sensual trail. Evocative and creamy sandalwood is sourced from the South Pacific island of New Caledonia and is crafted for Giorgio Armani to identify and then beautify the richest facets of the note. This fuses with creamy vanilla bourbon premium infusion from Madagascar, both composed for Giorgio Armani and sustainably sourced as part of a program with NGO Fanamby supported by the house to protect the environment and support the local community. MY WAY INTENSE’s warm base creates a fragrance that acts like a talisman, a reassuring touch on any journey, and a reminder of the experiences encountered there.
Another natural element of MY WAY INTENSE’s composition is the plant-based alcohol in the fragrance’s formulation, distilled from French beets grown under conditions that are mindful of the environment.
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