Boy De Chanel

Just released by Chanel:

BOY DE CHANEL ANTI-SHINE TONING LOTION

Because beauty is not a matter of gender, but a matter of style, CHANEL offers BOY DE CHANEL, its first makeup and skincare line for men. BOY, which stands for Be Only You, is as much an acronym as it is a manifesto for uninhibited beauty that promotes well-being and self-confidence. Simple, relevant, and effective in both the short and the long term. Since 2018, BOY DE CHANEL has been building a wardrobe of essential beauty products that men can adapt to their style, whether it be laid-back or sophisticated.

Suitable for all skin types, the new BOY DE CHANEL ANTI-SHINE TONING LOTION aims to address the three main skincare concerns for men: shine control, dehydration, and discomfort caused by shaving.

In order to restore a lasting equilibrium and shine-free look to the skin, the CHANEL Research team included a winning combination of naturally derived ultra-fine powders and annatto extract in the BOY ANTI-SHINE TONING LOTION formula. The instantly mattifying effects of ultra-fine powders neutralize shine and blur blemishes. Skin texture is refined, and imperfections are minimized. At the same time, annatto targets the sebaceous glands to regulate daily sebum production, helping diminish the appearance of pores. With shine under control, the skin appears more even, the complexion more luminous.

Whether you sport a clean-shaven look or a structured facial-hair style, shaving on a daily basis compromises men’s skin and can lead to peeling, hydrolipidic film imbalances, dehydration, redness, tightness, and discomfort due to the infamous razor burn. With these needs in mind, CHANEL selected a duo of hyaluronic acid and vegetable glycerin to restore comfort and moisture to the skin. The duo is also paired with green coffee PFA*, which is highly concentrated in antioxidant molecules and acts as a powerful protective shield. This exclusive active ingredient, known for its ability to strengthen the skin’s barrier function and natural defense mechanisms, is cultivated in the CHANEL open-sky laboratory in Costa Rica.

Smooth, lightweight, and practically invisible, its aqueous gel texture glides onto the skin and is absorbed instantly, leaving no trace of residue, even in the beard. The only thing left behind by this alcohol-free formula, designed for sensitive skin, is a mild and discreet scent. Apply BOY ANTI-SHINE TONING LOTION in the morning. Smooth from the center of the face outwards, then apply light pressure to the areas that are most prone to oiliness.