Brioni Names Jude, Raff Law Brand Ambassadors

The father-and-son pair will bow in this role with the spring 2022 ad campaign, photographed by Craig McDean.

“Jude Law is a great master of his art and Raff is a rising talent in the same universe,” said Brioni’s chief executive officer Mehdi Benabadji. “Both of them have a strong personal style and a natural complicity. This authenticity makes the Laws a perfect pairing to reflect Brioni’s modern vision of men’s wear, in which distinctions of age and personality are blurred by a shared passion for genuine craftsmanship and elegance. All of us at Brioni are excited to be working alongside Jude and Raff.” Via WWD