Brock Sanderson: Fashion’s New Vanguard
By Leon Haasbroek
The global fashion landscape is increasingly being shaped by a convergence of forces. Among them is the rise of a new generation of male models whose careers are built not only on visibility but on trajectory. These are models moving with intention across international markets, balancing runway, campaigns, and cultural relevance, while the wider creative industry pushes back against the growing dominance of digitally influential figures who often offer limited creative contribution to the sector at large.
Within this evolving landscape, Dossier Magazine is placing a deliberate focus on international male models who have achieved measurable distinction within their careers. This includes both emerging talents entering major fashion capitals and established models whose journeys reflect consistency, growth, and global positioning. While the industry continues to celebrate the significant strides made by female counterparts, this focus also responds directly to our readership, whose engagement and curiosity signal a clear appetite for deeper narratives around male talent operating at the highest level.
Brock is one of those talents.
Raised in Ottawa, Canada, Brock’s early years were shaped less by fashion and more by sport. Winters were spent skiing or playing hockey, summers on basketball courts and soccer fields. That athletic foundation instilled discipline, physical awareness, and resilience, qualities that would later translate naturally into his modelling career long before fashion became a serious consideration.
Modelling first entered Brock’s world at seventeen, when he was discovered through social media. At the time, the idea felt distant and abstract. It was only through consistent outreach from agencies, alongside the growth of his own digital presence, that modelling began to feel like a viable path. Even then, Brock approached the industry cautiously, choosing to pursue studies in marketing while developing himself as a content creator before committing fully to fashion.
His early career unfolded quietly. Based in Ottawa and far removed from traditional fashion capitals, Brock spent his first months developing outside the spotlight. That period proved foundational. His first professional job, an e-commerce shoot for Browns Shoes, marked a turning point. Travelling for work, stepping onto set, and understanding modelling as a craft rather than an image cemented his decision to pursue the industry with intent.
Internationally, Brock’s trajectory accelerated through the belief and strategic guidance of his mother agency. His debut runway appearance for Versace in February 2024 became a defining moment that repositioned him within the global fashion landscape. Signings across major markets soon followed, opening doors to Paris, Milan, New York, and Barcelona, and culminating in standout moments such as walking in Dolce and Gabbana’s Alta Sartoria show.
Despite the scale of these experiences, Brock remains grounded in his approach. He understands that each market demands something different and has learned to adapt without expectation, a necessary mindset in an industry defined by unpredictability. While runway offers adrenaline and momentum, editorial and campaign work allow him to slow down and engage more deeply with brand storytelling, a balance he values as his career continues to evolve.
From an agency perspective, Brock’s rise is anything but accidental. According to his mother agent, Sean Penhall of WANT Management, Brock’s strength lies not only in his facial structure but in his charisma, work ethic, and ability to connect. Strategic development, from refining his walk and presence to making decisive grooming choices, played a critical role in capturing the attention of casting directors and securing key international placements. Combined with a significant global social media following, Brock represents the modern intersection of high fashion and cultural influence.
Looking ahead, Brock’s ambitions remain forward facing. He continues to grow both as a model and content creator, with aspirations to work with heritage houses such as Louis Vuitton and to explore creative direction in the future. It is this combination of curiosity, adaptability, and restraint that positions him not as a fleeting presence, but as a career in motion.
As Dossier Magazine looks ahead to 2026, this is the calibre of talent being intentionally spotlighted. Talents - whose journeys reflect more than visibility, and whose careers are built with purpose, longevity, and global relevance. What continues to excite us about the creative industry at large is its remarkable fluidity. It is a sector that allows creatives and talent to move seamlessly across disciplines. A model today can become a creative director tomorrow. A photographer may evolve into an editor. This freedom to transition, adapt, and expand across creative roles is what makes the industry so vital, progressive, and enduring.
