Burberry is ready for the beach

Burberry’s new Creative Director, Daniel Lee’s debut swimwear campaign was shot and filmed by his friend and collaborator Tyrone Lebon. With Lee’s bold new change of the Burberry logo, we will be watching as he takes the brand to new shores. All eyes are on him to see where he takes this brand. We love the bold new logo, but perhaps the pattern is still too easy to copy, will have to wait and see what the brand does to fend off the fakes. So far, so good!