Cher, Grace Jones & Jennie Front Moncler's Re/Icons 2026 Campaign

Cher, Grace Jones and Jennie bring star power to Moncler's Re/Icons 2026 campaign, a celebration of the brand's most iconic outerwear designs. Photographed by Gabriel Moses, the campaign reimagines archive favourites through the lens of three women who have each shaped culture in their own way.

Inspired by historical imagery of alpine pioneer Lionel Terray, the campaign blends Moncler's mountain heritage with modern iconography. Cher wears the Himalaya and Verone jackets, Grace Jones commands attention in a deep purple Karakorum, while Jennie brings a contemporary edge to the Karakorum and Tibb styles

With strong portraits and minimal distractions, Gabriel Moses places individuality at the forefront, reinforcing the message that true icons transcend generations. The result is a campaign that honours Moncler's past while keeping its classics firmly in the present.