CLARINS : A DECADE OF ICONIC LIP OIL
THE NEXT FRONTIER: CLARINS SOUTH AFRICA MARKS A DECADE OF ICONIC LIP OIL WITH TEN TRAILBLAZERS UNDER 30
When beauty becomes a cultural statement, the results are transformative. Clarins South Africa, marking ten years of its cult-favourite Lip Oil, unveils a campaign that merges cosmetic legacy with living impact. The initiative, titled #TheNext10, eschews traditional brand ambassadorship for something far more compelling: a celebration of young South African women under 30 who are reshaping the future—not just of beauty, but of possibility.
This campaign does not merely ask who wears Lip Oil—it asks who defines it. And the answer comes in ten extraordinary voices, each steeped in purpose and precision.
From Township to Test Legend Nonkululeko Mlaba’s left-arm spin isn’t just strategic—it’s seismic. Her historic 10-wicket test haul against England in December 2024 didn’t just etch her name into the record books, it engraved her presence into the sport’s architecture. At just 24, she navigates cricket’s storied traditions with fearless agency, training alongside legends and becoming one herself.
Skincare as Storytelling Yewon Choi’s palette is culinary, tactile, and emotional. Born in Korea, rooted in Cape Town, she curates identity through food, skincare, and carefully chosen garments. Her quiet rituals—noodle bowls, skincare routines, perfectly imperfect pieces—are a language of belonging that transcends both continent and category.
Growing Futures from the Ground Up Agripreneur Masabata Sebusi reimagines the land as a site of both sustainability and sovereignty. Through AgriVuno, she champions smallholder farming and youth-led innovation. With over 100 farmers trained, her work proves that nourishment, when pursued with equity, becomes activism.
Skyline Sovereignty The cockpit is no longer an exclusive frontier, and Sive Mfenyana is living proof. As one of South Africa’s few black female pilots, she commands Boeing 737-800s with grace and resolve. Her mentorship of aspiring aviators isn’t supplemental—it’s essential. She flies not just aircrafts, but dreams.
Depth, Redefined Constable Brooke Erin Fritz plunges into the unknown as SAPS’s youngest female diver in the Western Cape. From crime scenes to rescue missions, she navigates pressure and precision daily, proving that femininity and fortitude are no longer opposites.
Swim to Surpass Jessica Thompson doesn’t tread water—she rewrites it. At just 16, she’s shattered age-group records and edged within a breath of Olympic qualification. With LA 2028 looming and Romania 2025 in clear view, she races with tenacity that belies her youth.
Circular Chic Style Rotate’s Georgina Bennett helms the movement of fashion without waste. As Brand Director, she’s dressed icons, launched capsule collections, and reimagined access. Her ethos is simple: fashion must feel good, do good, and last beyond a moment.
Mastering More Than Menus Bridget Mangwandi isn’t just a MasterChef winner—she’s a cultural curator. Her dishes stitch together food science and heritage, her empire-in-progress a testament to culinary brilliance and audacity. At 20, she cooks with the confidence of someone building an empire, not just a brand.
Minister of Menstruation Candice Chirwa reclaims the conversation around periods, shame, and policy. Through Qrate, books like Flow, and spoken word that refuses dilution, she’s shaping not just young minds, but legislation. Menstrual education, in her hands, becomes liberation.
Whispers in Zulu Lindo ASMR breathes serenity into the digital landscape with softly spoken content in isiZulu. Her bedtime stories, skincare tutorials, and name pronunciations resonate globally—and yet feel deeply local. In a world of loudness, she reminds us that stillness heals.
Clarins South Africa’s #TheNext10 is more than a campaign—it’s a document of a generational shift. A decade of Lip Oil marks the start of something far greater: the architecture of modern womanhood built on voice, vision, and verve. These ten are not just faces of the future. They are the frame.
