Dakota Johnson & Alexander Skarsgård Heat Up Valentino Vendetta
Vendetta: Valentino’s Fragrance of Dangerous Proximity
Valentino Beauty’s new fragrance campaign, Vendetta, is not built on sweetness but on heat. Starring Dakota Johnson and Alexander Skarsgård, the story unfolds in scarlet tones and low light, a cinematic tableau of intimacy and danger. Shot by Inez & Vinoodh, the imagery is glossy, close, and deliberately unsentimental — a portrait of passion as decision, not accident.
In the campaign’s central shot, Johnson leans over Skarsgård in a scarlet dress, the two stretched across a plush red floor. It is a composition of proximity and tension, pointedly not a soft‑focus love story. Instead, Vendetta reframes desire as instinct: two figures who choose risk over safety, the world be damned.
The launch marks Valentino Beauty’s first new prestige fragrance franchise in six years, reviving the name of the Maison’s 1991 scent while reimagining its spirit for a contemporary audience. Vendetta is not nostalgia; it is confrontation, a fragrance that insists passion is an act of will.
The Fragrance Line:
Vendetta Donna — Built around a creamy Tuberose Osmobloom, its floral gourmand base is cut with juicy red orange nectar and rounded out by salt and sandalwood. The result is voluptuous yet sharp, a composition that balances sweetness with bite.
Vendetta Uomo — A masculine counterpart that mirrors the same philosophy: intensity over restraint, instinct over calculation.
Together, Donna and Uomo form a dual narrative — two fragrances that echo the campaign’s protagonists, entwined yet distinct, each asserting its own trail.
“Vendetta is not about romance. It is about choosing passion, even when it burns.”
With Dakota Johnson and Alexander Skarsgård as its faces, Vendetta becomes more than a fragrance launch. It is a manifesto of proximity, risk, and allure — a reminder that elegance can be dangerous, and that passion is most compelling when it refuses to conform.
