Donna Karan New York turns 40!

Donna Karan New York is turning 40, and the brand is celebrating in style—with a campaign that feels like a love letter to its legacy and the women who’ve defined it. For the Fall 2025 season, they’ve brought together a powerhouse group of models: Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, and Mariacarla Boscono. Each one brings her own energy, her own story, and her own take on what it means to be a Donna Karan woman.

The creative direction, led by Trey Laird, leans into the brand’s roots while keeping things fresh. The campaign was shot by Mikael Jansson and styled by Jessica Diehl, with a color palette that’s rich and moody—think deep browns, plum tones, and metallics that shimmer without shouting. It’s New York elegance with a modern twist.

Fashion-wise, the collection is all about reimagining the classics. There are tailored coats that mean business, silky gowns that move like water, and accessories that make a statement without trying too hard. Claudia’s in devore velvet, Imaan’s in a gold-paillette gown—it’s luxe, but never loud.

What makes this campaign feel special is the personal touch. The models share what Donna Karan means to them, and it’s clear this isn’t just about clothes. It’s about confidence, femininity, and the kind of style that sticks with you. Claudia Schiffer summed it up perfectly when she said the brand “embodies femininity and womanhood.”

Forty years in, Donna Karan is still doing what it does best—dressing women in a way that feels powerful, effortless, and completely their own. This campaign is a celebration, yes, but it’s also a reminder of why the brand has lasted: it knows how to speak to women, and more importantly, how to listen.