Drawing Prada

Prada transforms the festive season into an enchanting storybook with its Holiday 2026 campaign, Drawing Prada. Photographed by Glen Luchford, the campaign stars Maya Hawke, Sadie Sink, and Chen Haoyu, alongside Kelvin Harrison Jr. and Luther Ford, in a magical winter landscape where hand-drawn creatures blur the line between fantasy and reality.

Created in collaboration with legendary animation director John Pomeroy and his team of illustrators, the campaign replaces digital excess with the warmth of traditional craftsmanship. Snow-covered forests, glowing fireplaces, playful mice, curious foxes, and majestic snow lynxes interact with the cast, bringing Prada’s holiday collection to life through the charm of hand-drawn storytelling.

The collection’s sophisticated outerwear, accessories, and knitwear provide a polished counterpoint to the whimsical settings, creating a striking balance between luxury and imagination. Each image feels like a frame from a modern fairy tale, where fashion becomes part of an unfolding narrative rather than simply the focus of the scene.

With Drawing Prada, the house celebrates the enduring beauty of the human touch. By merging traditional animation with contemporary fashion photography, Prada delivers a holiday campaign that is nostalgic, playful, and unmistakably elegant, proving that true luxury often lies in artistry, craft, and the power of a well-told story