ELIE SAAB brings on the light with Lumière

The perfect moment of dawn, when all is new and clear, the dew still on the flowers, that is the moment ELIE SAAB has captured in this newly launched fragrance for summer - Mandarin Orange, Orange Blossom and Ylang-Ylang with softer notes of Gardenia, Jasmine Sambac, Tuberose, Patchouli, Amber and Musk. ( Lumière is French for Light)

ELIE SAAB is the first Lebanese designer to earn world wide fame. Mostly known for his wedding gowns which start at around $300 000, everyone from Rihanna to Halle Berry to Cate Blanchett has worn his dresses on the red carpet.

This fragrance called for a very particular “nose”, the creator of the juice. Once again, ELIE SAAB relied on one of the most talented perfumer, Francis Kurkdjian. They had already worked together a decade ago to create the first fragrance ELIE SAAB Saab Le Parfum, still a worldwide success.

LE PARFUM LUMIERE is an accord of the most precious essences. For each flower, fruit or wood, Francis Kurkdjian chose premium essential oils distilled using the most refined methods to ensure premium quality raw materials. The fragrances are thus born in India, Italy, Madagascar, South America, which creates an amazing melting pot of cultures and craftsmanship.

The muse of Lumière is French model Cindy Bruna. Born to an Italian father and Congolese mother, she had her heart set on becoming a chartered accountant when she was scouted at 16. She has since gone on to become what is known as a “Money Girl”, one of the top 30 models in the world. She is an ambassador of Solidarité Femmes, a women's support network that helps victims of domestic violence