Erdem 2025 Handbag Collection

Erdem Moralioglu's Pre-Fall 2025 collection blooms with painterly florals and sculptural sophistication, born from a creative collaboration with artist Kaye Donachie. Known for her soft-focus portraits of 20th-century female creatives, Donachie’s dreamy, ghostly aesthetic informs this collection’s romantic yet modern sensibility.The collection extends into accessories with Erdem’s Bloom handbag line. Featuring brass tulip-shaped handles, the bags further embrace the collection’s floral narrative.

Despite a challenging luxury market, Erdem’s business continues to flourish. The brand plans to expand with a new store in Seoul this March and an early release of the Bloom bags in collaboration with Mytheresa, signaling the continued growth of this floral-inspired vision.