Etro Fall/Winter 2026: The Residency

Etro brings romance to the everyday with its Fall/Winter 2026 campaign, The Residency. Imagining Milanese life through the lens of Etro’s wardrobe, the story transforms ordinary rituals into moments of allure.

Backstage of Daily Life

Photographed by Marco Lessi at a Milanese building, the campaign stars artist Duccio Maria Gambi alongside models Pedro Pinto and Simon Martyn. Pinto steps out with a paper bag of artichokes, wrapped in a burgundy paisley coat, while Martyn and Gambi inhabit the building’s corridors and entrances. The imagery captures those fleeting encounters with enigmatic neighbours — a trace of bergamot, a sweep of velvet, a coat that lingers in memory.

Styled Rituals

Stylist Rocco Collazzo layers velvet, paisley, and denim against the backdrop of deliveries, flowers, and hurried departures. These gestures of daily life become fashion’s stage, where Etro’s romantic codes eclipse the ordinary. The campaign suggests that while Etro may never disappear into routine, it can make the everyday feel unusually good.

Romance in the Ordinary

The Residency is less about spectacle than about intimacy. It reframes the brand’s signature romance within the cadence of Milanese life — a wink at the idea that fashion is not only for grand occasions but for the quiet rituals that define identity. Etro’s fall proposition insists that romance belongs everywhere: in the stairwell, at the market, in the pause before departure.