G-Star RAW taps into the rhythm of 2022

Tap dance makes a come back in 2022, with G-Star RAW’s new campaign. The denim styles were brought to life by two world-class tap dancers – World Tap Champion, Kamira Samuel and first-class Broadway performer, Lee Howard. Each dance movement showcases the premium, multi-functional looks from their latest Hardcore denim collection. Jack Evans choreographed the tap dance, creating the perfect synergy of dance, music, and denim.