Gabrielle Chanel Essence
GABRIELLE CHANEL ESSENCE
THE EXPRESSION OF GABRIELLE
The bold, independent character of Gabrielle Chanel would determine her fate and change the course of history. In 2017, CHANEL created a fragrance in her honor, a reflection of her extraordinary, determined and passionate spirit: GABRIELLE CHANEL. From the scent to the bottle—both firsts in the history of CHANEL—and the choice of name, it pays tribute to the woman she was before Coco Chanel.
This creation is an expression of Gabrielle in the radiant light of her personality laid bare. It illustrates the liberated woman who revolutionized an era with her visionary take on the world, fashion and beauty. Driven by an inner strength, she was an avant-garde inventor who changed the rules, broke with convention, and made her voice heard. This namesake fragrance is her aura. It personifies the freedom to be unique, to truly be one’s self.
In 2019, GABRIELLE CHANEL Eau de Parfum is reinvented with GABRIELLE CHANEL ESSENCE. Familiar but unlike no other, this new olfactory variation shows a more vibrant and opulent side. Inspired by the very essence of Gabrielle’s radiance, the fragrance shines with intensity, inviting all women reveal their true selves, to follow their instincts by expressing their freedom and speaking their mind. The voluptuous scent works its magic to reveal each individual identity.
Solar, it heightens the dazzling charisma of the woman who wears it with warmth and luminosity.
CHANEL presents the ad campaign for the new fragrance GABRIELLE CHANEL ESSENCE, incarnated by Margot Robbie. Directed by renowned photographer Nick Knight, it sets the Academy Award nominated actress and producer Margot Robbie against a white and gold background that calls to mind a fragrance with a solar hue composed around a heart of four white flowers: tuberose, ylang-ylang, jasmine, and orange blossom. The luminous Margot Robbie is at the center of a whirlwind of white and gold veils that she twirls in an elegant dance to the music of Halo by Beyoncé.
