Gracie Abrams: A New Face for COCO MADEMOISELLE CRUSH ABSOLU
Gracie Abrams, Chanel’s Modern Muse
Since her debut in 2019, Gracie Abrams has become one of the most captivating singer‑songwriters of her generation. With two GRAMMY nominations, an American Music Award for Best New Artist, and sold‑out tours across the globe, Abrams has emerged as a cultural voice defined by sincerity, intimacy, and boldness. Now, in 2026, she continues her story with Chanel as the new face of COCO MADEMOISELLE CRUSH ABSOLU.
Gracie’s rise has been marked by a rare combination of vulnerability and precision. From her first project minor to her chart‑topping second album The Secret of Us, she has built a loyal audience through lyrics that resonate with emotional honesty. Her artistry is stripped back, deliberate, and deeply personal — qualities that echo the ethos of Gabrielle Chanel.
“Gracie naturally embodies the spirit of CHANEL,” says Thomas du Pré de Saint Maur, Head of Global Creative Resources for Chanel Fragrances & Beauty. “Like Gabrielle Chanel once did, Gracie asserts herself without artifice, driven by a fierce sense of freedom and an instinct for elegance. She embodies the vitality and unbothered refinement that recalls Coco’s modern spirit. It is less a question of silhouette than of attitude: Gracie goes where she is not expected, always in motion, creating her own path.”
Abrams’s connection to Chanel is not accidental. She was named ambassador in 2025, fronting the Spring‑Summer Pre‑Collection campaign and later becoming the face of COCO CRUSH. Her progression to COCO MADEMOISELLE CRUSH ABSOLU feels inevitable — a continuation of a dialogue between her artistry and Chanel’s heritage.
“There is a clear connection between Gabrielle Chanel and Gracie Abrams,” du Pré de Saint Maur reflects. “Above all, it’s their boldness. Gabrielle revolutionised her time by breaking conventions and establishing a stripped‑back, fluid style in tune with her era’s desire for freedom. Gracie, for her part, frees herself from predetermined paths, choosing the sincerity of creation over the ease of inheritance. Like Gabrielle before her, Gracie charts her own path, refusing to conform.”
The Spirit of COCO MADEMOISELLE CRUSH ABSOLU The fragrance itself mirrors Abrams’s presence: intense, ambery, and magnetic. Grapefruit and lychee bring radiant freshness, rose and jasmine add sensuality, while vetiver, vanilla, and patchouli anchor the trail in enveloping depth. It is a composition that asserts itself, much like Abrams’s voice — deliberate, audacious, unforgettable.
“Gracie brings a sense of freshness and spontaneity that recalls Coco in her early days — a woman who reinvented celebration, and breathed life into everything she touched,” du Pré de Saint Maur notes. “With COCO MADEMOISELLE CRUSH ABSOLU, we rediscover that unique blend of boldness and grace, that ability to bring people together and make elegance contagious. It’s a celebration of movement, the freedom to be oneself, and the joy of creating.”
Gracie Abrams’s partnership with Chanel is more than a campaign. It is a meeting of two legacies: a Maison defined by audacity and refinement, and an artist whose sincerity and instinct have made her a generational voice. Together, they affirm that elegance is not about conforming, but about revealing oneself, surprising oneself, and moving boldly through the world.
