Longines: The MINI DOLCEVITA
Quiet luxury is something we will see for a long time still. No more big and bold, the stylish are now discreet. The MINI DOLCEVITA has arrived, classic styling, and aesthetic variations that are at once timely and timeless, it is a masterpiece that exquisitely expresses, in equal parts, Longines’ quiet luxury and contemporary elegance.
Featuring a case with a reduced profile, pure softened lines, and a newly-designed stainless steel bracelet, this modern classic is as trendy as it is elegant. The Mini DolceVita has an impressive lineage: it was inspired by a Longines legend created in 1927 and, of course, the original DolceVita collection from 1997. That collection triggered the now-familiar slogan, “Elegance is an attitude” and the Mini DolceVita updates the story for a new generation.
Each reference in the Mini DolceVita collection features a rectangular 21.50mm x 29.00mm stainless steel case and is powered by a highly-accurate L178 quartz movement. They are water resistant to 3 bar (30 metres).
The highlight of the new Mini DolceVita collection dazzles with a case framed by 38 IF-VVS Top Wesselton diamonds. And a new Cosmo circular dial inside the rectangular case calls attention to its uncompromising elegance. The Cosmo dial, on view through a scratch-resistant sapphire crystal, is characterized by subtle contrasts, featuring a silver sunray background, a white matt hour track, silver sunray inner circle, and a white matt round small seconds subdial. Its painted Roman numerals and blued steel hands are highly legible against the lighter shades of the dial.
This Mini DolceVita is presented on a newly-designed stainless steel bracelet which, thanks to its 198 links, enhances the jewelled spirit of the watch and offers extraordinary comfort to the wearer. Boldly contemporary, it is an ideal complement to the eye-catching watch.
Longines lives and breathes its famous slogan “Elegance is an attitude”. Elegance, of course, is an instinctive, elusive concept. It sometimes defies definition but we know it when we see it. We see it in our distinguished Ambassadors of Elegance like Jennifer Lawrence.
“Elegance is unique because it allows us to break from traditional aesthetic codes while revealing multiple facets of our personality. It is an opportunity to continually reinvent ourselves, based on our desires and moods, whether serious or playful, but always in keeping with our own tastes and values.” — Matthias Breschan, Longines CEO.
