Hyde Hotel in Joburg's coolest Neighbourhood

Hyde Hotels brings laidback bohemian energy to Joburg’s coolest neighbourhood.

Hyde Johannesburg Rosebank, now open in the iconic Bank building in the heart of Rosebank, has unveiled its new look as the property is reimagined under Hyde’s signature aesthetic. The 131-room hotel celebrates a playful balance of urban sophistication and bohemian earthy design.

Coming to life as more than just a place to stay, Hyde Johannesburg Rosebank showcases local music with gigs and DJ sets capturing the energy of the neighbourhood’s social scene. Following hot on the heels of Hyde London City’s opening, this property marks another milestone in Hyde Hotels’ global expansion. From its beginnings as an LA nightlife pioneer in 2005, Hyde has evolved to stand for community, creativity and that unmistakable laid-back luxe feeling.

At the heart of the transformation by Oniro Studios, is a striking new art collection that puts Joburg’s emerging creative talent in the spotlight. The reception area invites guests into the bold world of Hyde with a show-stopping wall tapestry by Liz Groble and boho-inspired lighting, bringing warmth, texture and pattern to the space. Hyde’s signature endless sofa completes the lobby, set against the backdrop of a 6m long bespoke screen with over 1,200 handmade ceramic beads.

Other artworks by rising stars such as Githan Coopoo and Hanna Noor Mahomed inject vibrancy throughout the public spaces. Guests can expect ceramic totems by Paloma standing proud in the corridors, while beaded vases from Ananta x Monkeybiz and statement pieces like Water Dixon’s gradient mirrors and Studio Kalki’s custom pieces demand Instagramworthy attention.

Guest rooms have been updated to create a serene escape for guests, blending neutral textures with earthy tones and bold patterns creating a perfect balance of comfort and style. Each room is home to a try-on wall which offers guests the opportunity to complete their outfit with items such as beautiful glass beads and woven fans. Bathrooms have been splashed with colour and pattern, creating a festival inspired, summer feel throughout.

“This makeover really captures our vision for Hyde Johannesburg Rosebank,” says Jessica Redinger, General Manager at Hyde Johannesburg Rosebank. “From our try-it-on wall showcasing local makers to our boho bathrobes and custom-curated playlists, every corner has been reimagined to bring people together. It’s that festival feeling that runs through all Hyde properties, but with a distinct South African soul. We wanted to create somewhere for visitors and locals to enjoy – whether you’re here for a power meeting, sundowners, or a weekend staycation.”

Existing eatery, Proud Mary, is one of Johannesburg’s most beloved spots for all-day dining and wine bar vibes. Looking ahead to 2025, Hyde Johannesburg Rosebank will expand its food and beverage offering with a show-stopping summer terrace. Building on Proud Mary’s established popularity, this new al fresco space will add another dimension to Rosebank’s social scene, creating the perfect backdrop for all occasions, from energising brunches to sunset cocktails.

For the business crowd, there’s seamless access to Workshop17’s slick co-working setup, complete with hot desks, private offices and meeting rooms. Guests looking for space to recharge or work out, can also take advantage of 24/7 complimentary access to the multistudio fitness suite during their stay.

The Hyde Hotel offers an excellent gym that makes it easy for guests to maintain their fitness routines while traveling for both work and leisure. Whether you’re looking to stay in shape during a business trip or keep active while enjoying some time off, the gym provides state-ofthe-art equipment, a clean and motivating environment, and plenty of space to work out.

This opening represents another step in Ennismore’s expansion across Africa. As one of the world’s largest and fastest-growing lifestyle hospitality companies, Ennismore continues to bring its pioneering vision of hospitality to new markets, with Hyde Johannesburg Rosebank joining its collective of brands that are redefining modern hospitality through authentic local experiences and creative design.

Hyde Johannesburg Rosebank is part of Dis-loyalty, Ennismore’s game-changing travel and food membership. Dis-loyalty brings together more than 100 hotels and 175 restaurants and bars from 10 globally renowned brands, including The Hoxton, Mama Shelter, Mondrian and SLS. Amongst other benefits, members receive access to 50% off newly opened hotels within The Dis-loyalty Collective, meaning guests can enjoy half-price rates at Hyde Johannesburg from 4th December 2024 – 4th March 2025. Find out more about all the membership perks at Dis-loyalty.com

OPEN NOW24 Cradock Ave, Rosebank@hydehotels | Bookings