Inverroche welcomes Nomzamo Mbatha
A meeting of kindred spirits: Inverroche welcomes Nomzamo Mbatha as Cultural Curator
Inverroche, a pioneering and locally celebrated craft gin, proudly welcomes Nomzamo Mbatha as its Cultural Curator.
In a partnership that honours African luxury and a deep respect for nature, Nomzamo brings her vision to the world of Inverroche, a gin born from South Africa’s Cape Floral Kingdom and crafted for a global stage.
Since its founding, Inverroche has been more than a gin. It is a family-grown story of craftsmanship, innovation, and devotion to nature and community. Now, through Nomzamo’s voice and perspective, the brand deepens its role in defining how African luxury shows up in culture, at home and on international soil.
“To be a Cultural Curator for Inverroche is not to simply represent the brand but to help shape how it is experienced,” says Mbatha. “It’s about telling the Inverroche story, and making a meaningful contribution to product, design and cultural moments in a way that honours conscious luxury.”
As an actress, humanitarian, and global storyteller, Nomzamo embodies a new generation of cultural forces who carry African heritage onto the world stage. Her collaboration with Inverroche is one with intention, authenticity, and is rooted in values both she and the brand share.
Guided by a philosophy of giving back more than it takes, Inverroche’s approach to hand-crafted gin prioritises the natural process of distilling with an investment into its people. Mbatha, also known for her impact-driven work, resonates with this deeply. “Luxury and intentionality shouldn’t exist in silos,” she reflects. “True authenticity in luxury comes from honouring where you come from and celebrating your heritage.”
As Cultural Curator, Mbatha will work together with the brand to deliver experiences, collaborations, and cultural conversations that reflect Inverroche’s pioneering spirit and it’s place amongst leading luxury brands.
“Nomzamo’s role at Inverroche reflects our intention to be seen for the revolutionary brand that we are,” says Damien Batteux, Global Brand Director for Inverroche at Pernod Ricard Africa. “For too long we have been quietly crafting an exceptional, luxury gin. It’s high time we give Inverroche a voice, and who better to do that than our very own Nomzamo.”
About Inverroche
Inverroche is a pioneering South African luxury gin brand founded by the Scott family in Stilbaai. Born from the rare and diverse botanicals of the Cape Floral Kingdom, Inverroche was the first to distill fynbos into gin, creating spirits that have become icons of African luxury. Today, Inverroche is enjoyed in over 30 countries and continues to lead with sustainability, innovation, and a devotion to craft and community.
About Pernod Ricard
Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.
