Irina Shayk Unveils H&M’s Latest Activewear Capsule

H&M Move is unveiling a versatile activewear collection tailored for the stylish and active Parisian lifestyle. From yoga sessions in Jardin du Luxembourg to beach volleyball matches near the Eiffel Tower and fashion strolls through Le Marais, H&M Move’s collection ensures you stay chic and comfortable. The women's capsule collection will be available in South Africa from 1 August at selected H&M stores and online from Superbalist. 

 The collection features black SoftMove™ leggings for ultimate comfort, including lightweight biker shorts, chic capris, and full-length leggings. Made with SoftMove™ technology, these pieces offer a soft, brushed finish, seamless waistbands, and a second skin feel. 

 Fronted by supermodel Irina Shayk, the campaign highlights the fusion of fashion and sport. “Comfort, style, and performance – all in one activewear kit. Designed with Paris in mind but perfect for anyone who wants to be active in style,” said Marie Fredros, Head of Design at H&M Move. 

 In addition to the SoftMove™ leggings, the capsule includes functional yet chic items including a range of tops, bras and accessories. This collection offers the ultimate blend of performance and style for your active lifestyle – however you move. 

 The capsule collection will be available at selected H&M stores and on Superbalist from 1 August.