Jang Wonyoung Leads Tommy Jeans Into Fall 2026

Jang Wonyoung fronts Tommy Jeans’ fall 2026 campaign, bringing her K-pop polish to the brand’s take on American prep. The singer and global brand ambassador moves through a wardrobe of denim, playful layers and sporty basics, and she makes the small details work. This isn’t a first date. Her first Tommy Jeans shoot was the fall 2024 campaign, shot on real university campuses in hoodies, cardigans and big-flag knits. She was officially named global ambassador for Tommy Jeans with the Summer 2025 campaign, then led the fall 2025 shoot in New York, spring 2026 in London’s Shoreditch, and a summer 2026 campaign that paired ’90s denim mood with early-2000s sporty casual, using caps, cardigans and windbreakers as layers.

The match makes sense. Tommy Jeans was born in New York City in 1996 as a younger, sportier offshoot of the main line, so a Gen Z star suits it. Tommy Hilfiger has said her approach to fashion never feels overly curated, which gives his campaigns a contemporary edge. The IVE member’s reach goes well beyond Tommy, too: she’s a Miu Miu ambassador and models across telecom, outdoor, liquor and finance brands, and UGG signed her as a new ambassador for its fall/winter 2026 campaign. Five-plus seasons in, she’s no guest star. She’s the brand’s go-to face for a new generation.