Just In: Richemont Launches Alber Elbaz's new label AZ Factory
Yesterday saw the launch for the long awaited new label by Alber Elbaz. Elbaz took Lanvin interstellar, and his “departure” from the brand was a shock to the fashion industry. The Luxury House, Richemont, has collaborated with Elbaz for a new “smart fashion that care”brand. .
We are on a journey to design beautiful, purposeful, solutions-driven fashion that works for everyone. We are life, not just lifestyle. A place to experiment and try new things, our way.- Alber Elbaz
We are really excited to create a digital luxury house that is based on design, innovation, and fun storytelling. It is only fitting that we have also chosen to go to market on two leading platforms of the digital luxury world, FARFETCH and NET-A-PORTER.
- Laurent Malecaze, CEO
In a modern spin on the traditional fashion show, AZ Factory unveiled its origins, mission, and first product stories with the Show Fashion, in the video below . The educational and entertaining digital event was presented during the official Paris Haute Couture 2021 lineup.
With AZ Factory’s first product story, MyBody, Alber re-imagined the little black dress for today. The MyBody dresses, tops, and leggings are made with AnatoKnit, a specially engineered knitwear that gently shapes the silhouette while providing support and comfort.
The inspiration for the second product story, Switchwear, came from the desire to give the gift of time. Switchwear promises a quick look transformation, going from leisurewear to fabulous in under one minute with bodysuits, hoodies, pyjamas and glam duchesse add-ons made from recycled yarn.
The third product story, SuperTech-SuperChic, takes hi-tech to high-fashion. Eco-dyed nylon microfiber fabrics traditionally used in activewear are now transformed into seasonless fashion pieces inspired by couture.
AZ Factory continued with Pointy Sneaks, combining the comfort of a sneaker with the elongating visual effect of a pointy-toe pump; modular and playful jewelry.
