Kim Jayde: The Queen Kicking Up Africa's Sneaker Game
By Leon Haasbroek
Kim Jayde Robinson isn't just making waves—she’s creating tsunamis in the entertainment and fashion world. From rocking the screens of MTV Africa to previously steering the marketing ship of Sneaker District South Africa and Steyn Entertainment, Kim is a multi-award-winning businesswoman and a powerhouse content creator who’s taking Africa’s sneaker game to the next level. But her love for sneakers isn’t just about the latest kicks—it's a full-blown passion that’s become a vital part of her identity. Kim is revolutionizing Africa's sneaker culture with her unique blend of style, authenticity, and creativity. Ready to step into the world of Africa’s top sneakerhead? Let’s dive into Kim’s career, her sneaker wall, and all things sneaker culture!
From MTV to Sneaker Mogul
Kim's sneaker obsession kicked off with a game-changer—a gift of the iconic Rihanna FENTY X Puma collab during her MTV days. That one pair lit a fire in her, sparking a passion for sneaker culture that’s only grown deeper over the years. But it wasn’t just any sneakers that sealed the deal. When Kim bought her first pair of classic Nike Air Force Ones, it wasn’t just about the kicks—it was about independence, marking her entry into the sneaker game. Now, her collection is legendary, but three pairs hold a special place in her heart: the Off-White x Jordan 4 Sails, Travis Scott x Jordan 1 Canary Yellow, and Nao Serati x Reebok Classic Leather. These aren’t just sneakers—they’re milestones, memories, and connections that tell the story of her journey through the industry. When it comes to sneaker shopping, Kim's method is simple: she buys what makes her heartbeat faster. Her approach is not driven by hype or trends but by personal preference and authentic style. This philosophy extends to her everyday fashion, where she builds outfits around her choice of sneakers, using them as statement pieces to enhance her look.
Shaping Sneaker Culture in Africa
Kim Jayde’s impact on the sneaker scene is off the charts. Her show, Kickin' It With Kim Jayde, spotlights both local and international talent, shining a light on how sneaker culture is taking shape and evolving across Africa. Kim is all about celebrating the collaborations between South African designers like Nao Serati, Rich Mnisi, and Thebe Magugu with global giants like Reebok and Adidas. These partnerships aren’t just about fashion—they’re a powerful showcase of African creativity making waves on the global stage, paving the way for more epic collaborations.
As a Zimbabwean-born influencer, Kim Jayde takes immense pride in representing Africa on the global sneaker scene. She’s committed to shattering stereotypes and showcasing the continent’s rich culture and talent. Her dedication to promoting African excellence shines through in her work, her collaborations, and her support for local designers and creatives. Kim’s story is all about staying true to herself—whether she's pairing high-end designer gowns with sneakers on the red carpet or sharing her sneaker wisdom on her show. She inspires her followers to embrace their unique style. Her effortless blend of high fashion and street style encourages young Africans to step out boldly, express themselves authentically, and never be afraid to stand out.
Launched in the middle of the COVID-19 pandemic, Kickin' It With Kim Jayde started as a self-funded project that filled a huge gap in the market by focusing solely on sneaker culture, something rarely covered by local productions. With guests like DJ Clark Kent, the show highlighted how sneakers can bring people together from all corners of the globe. And while we’re still waiting for confirmation of a third season, fans are buzzing with excitement over the possibility of episodes being shot beyond South Africa's borders.
Final Thoughts: Leaving a Legacy
As Kim Jayde continues to elevate her corporate career and expand the KJ Productions brand, the sneaker community is eagerly anticipating even more groundbreaking projects from her. Expect dynamic collaborations and surprise guest appearances that promise to bring fresh energy and captivating content to the scene. Kim stays ahead of the curve, always on top of sneaker trends and closely following key publications to keep up with the latest releases and industry buzz.
Kim Jayde’s legacy in the sneaker world is built on authenticity, passion, and empowerment. Her message to aspiring sneakerheads is straightforward yet powerful: stay true to yourself, rock what you love, and let your individuality shine through. This ethos has not only defined her personal style but has also made a lasting mark on sneaker culture, inspiring enthusiasts across Africa and beyond to step confidently into their own style stories.
Exclusive Sneaker Reveal for Dossier Readers
In an exclusive for Dossier readers, Kim spills the tea on being one of the lucky few to score a custom pair of Nike kicks straight from the South African Rugby Union, repping the Springboks. These sneakers, rocking the new slogan #ForeverGreenForeverGold, aren’t just footwear—they’re a statement of national pride and a nod to Kim’s influence in the sneaker game. This editorial spotlights these iconic kicks and a stunning garment designed by Kim and HAKU.
Kim Jayde is more than just a fashion icon; she’s a cultural force shaping Africa's sneaker landscape. Through her creativity, authenticity, and dedication, she continues to inspire a new generation of sneaker enthusiasts to walk confidently in their own shoes.
Editor – Leon Haasbroek
Producer/Photographer – Johan Venter
Dress – HAKU
