Lacoste opens in the Marais, Paris

Nestled in the heart of the Marais, one of Paris’s fashion hotspots, the iconic Lacoste boutique has been renewed. In this contemporary and refined 80 m² space, Lacoste offers a unique experience to (re)discover its most cutting-edge collections, while paying homage to its history with exclusive vintage pieces.

In its new setting, the boutique on Rue Vieille du Temple celebrates the brand’s DNA by highlighting Lacoste’s iconic codes. Selected materials, such as velvet and recycled petit piqué, blend seamlessly with stone walls, offering visitors an elegant and authentic aesthetic that remains true to the brand’s image.

The iconic Lacoste polo, designed by René Lacoste to provide tennis players with freedom of movement, style, and comfort—both on and off the court—holds a central place in the boutique with a dedicated space entirely devoted to it.

Visitors can also explore the footwear and leather goods collections on a dedicated display, as well as specially designed areas for women’s collections and capsule collections, including iconic pieces from the Runway Show.

The boutique showcases the rich heritage of the Maison with its Vintage Corner, a curated selection of Lacoste archive pieces carefully chosen by the talented Bleu Mode, aka Julien Boudet. His keen eye for fashion and passion for Lacoste led him to select pieces that have defined the Crocodile brand’s history, certain to delight fashion enthusiasts who are on-trend and in search of collector’s items. 

To further enhance the customer experience, Lacoste also presents archival pieces in the fitting rooms, offering a complete immersion into the Maison’s world.

Visit us at 29 rue Vieille du Temple (Paris 4th arrondissement), open daily from 11 a.m. to 7 p.m