Lavazza Calendar 2020

The first Lavazza calendar was shot in 1993 by Helmut Newton. This year David LaChapelle shot the calendar with total artistic freedom in Hawaii to depict the relationship between man and earth.

“This Lavazza Calendar “earthly celebration” action was in itself a dream collaboration to continue my journey of imagining man and nature together in a harmonious idyllic paradise,” says LaChapelle – ” I’m grateful for this – for this chance to have absolute freedom – and to work with a company I respect, and that respects the earth, and I also enjoy and ultimately to create these photos I am so happy with.

“LaChapelle has been able to interpret values in which we strongly believe and it has been a privilege to work with him”, comments Francesca Lavazza, a great granddaughter of the original founder of the coffee company, “We touched on themes of great social impact and tried to tell the story of the importance of reconnecting with nature.”