Levi’s® Blue Tab Autumn/Winter 2026
Reconstructing classics with elevated fabrics
The Levi’s® brand, originator of the blue jean and champion of craft, unveils its most refined expression to date: the Blue Tab Collection. Inspired by the spirit of craftsmanship, Blue Tab™ represents the pinnacle of denim style — reconstructed classics transformed into contemporary statements.
Elevated Craft
The collection delivers sculptural silhouettes designed for dressing up and living in elegantly. Each piece is customized with authentic design details, creating a dramatic denim capsule that honours Levi’s® DNA while pushing boundaries.
Highlights include:
Proprietary Japanese fabrics
Curated global premium materials
Lightweight denim sets for summer layering
Luxurious silk blends that elevate everyday wear
Across men’s and women’s styles, Blue Tab™ reimagines staples with refined tailoring, covetable proportions, and premium fabric choices.
Voices of Design
“With Blue Tab, we look back at iconic Levi’s® pieces and reimagine them for today,” said Paul O’Neill, Levi’s Design Director. “We move things forward through elevated fabrics, thoughtful construction, and modern silhouettes while maintaining our Levi’s DNA.”
Photographed by Piczo, the Autumn/Winter 2026 campaign captures the collection’s elevated essence through stripped‑back, intimate imagery. Shot in a gallery‑like setting with concrete, stone, wood, and steel, the visuals showcase premium quality and sophisticated design through natural light and flash photography — aspirational yet understated.
