Louis Vuitton Diamond Collection
LV Monogram Star, a revolutionary cut
The monogram flower, Louis Vuitton’s iconic pattern, resonates throughout the House with its timeless
and bold design. With the LV Monogram Star diamonds, the motif confirms its status as a symbol of eternity. Innovation, tradition and technology, combined with creativity and jewellers’ savoir-faire, have inspired the Maison with this specific cut, named LV Monogram Star. Instantly recognisable with its fifty-three facets with pointed ends, it reprises the star-shaped monogram flower created by Georges-Louis Vuitton in 1896. A bold, graphic cut, with a brand-new outline to make the sleek authentic jewels sparkle like never before.
The exclusive pieces in the LV Diamonds collection designed by Artistic Director for Watches and Jewellery, Francesca Amfitheatrof, showcase LV Monogram Star and brilliant diamonds cuts.
Rings, unisex bands with understated yet bold designs, earrings and pendants are all tributes to the Maison’s signature aesthetic. The platinum, rose gold or half- paved rings rekindle the Art Deco-style V with which Gaston-Louis Vuitton would adorn his suitcases in the 1920s and 1930s. An even more precious version is enhanced with a central LV Monogram Star diamond, while another one dominates over other rings made
of platinum, encrusted or entirely paved with diamonds. Thanks to the Louis Vuitton jewellers’ expertise, this monogram flower is turned into a bezel, with tiny V-shaped claws embracing the curves and edges of this rare gem.
Louis Vuitton presents the first LV Diamonds certificate. This document reflects their commitment to transparently sourcing their gemstones. Provided with each LV Diamonds creation set with a central stone, this unique file lists each diamond’s weight, colour, purity and cut quality. It also tracks its journey, from the country where the diamond was extracted until its arrival in its case, through the workshops where it was cut, polished and mounted. Each chapter in the story of an LV Diamonds creation is written down, thus carefully documented.
In order to reinforce such a certificate’s security, Louis Vuitton uses blockchain. This modern technology, operated by Aura Blockchain Consortium – a platform dedicated to the luxury industry – allows for the recording and issuing of forgery-proof data thanks to decentralised storage. This solves many issues related to responsible sourcing, as well as the diamond’s durability since the platform provides direct access
to the stone’s history, and its life cycle from its creation to its distribution.
About Louis Vuitton
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality and preserving biodiversity.
Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.
Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery, and fragrance.
These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.
For further information: www.louisvuitton.com
About the Responsible Jewellery Council
In 2012, Louis Vuitton has obtained RJC certification confirming the everyday application of the moral, social, societal and environmental principles championed by the Responsible Jewellery Council, throughout the lifespan of its watches and jewellery products, from the extraction of the precious stones and metals to their distribution, through their transformation by our craftsmen.
For further information: www.responsiblejewellery.com
