Louis Vuitton Launches Étoile Filante
Master Perfumer Jacques Cavallier Belletrud from Grasse, the renowned fragrance region, has created a new fragrance in LV’s signature perfume bottle. He bottled a moment that has been engraved in his mind since childhood, the memory of the osmanthus flower.
“Osmanthus absolute was my first revelation among raw materials when, at 11, I discovered it in my father’s laboratory in Grasse.
Its marvellous scent, as well as a name that evokes distant horizons, immediately fascinated me,” he recounts. Years later, a fabulous journey found the Master Perfumer in China, on the trail of this dazzling flower. “At nightfall, all around the stalls in the flower market, this original, suave scent of osmanthus and magnolia would waft through the air. I was deeply moved by that magic, heady fragrance, pairing those two elements from nature seemed to me self-evident,” explains Jacques Cavallier Belletrud. A perfumer’s dream come true. An aesthete by nature, he meticulously selected the freshest blooms. For the first time, osmanthus reigned supreme, the keynote in a score that reveals all its splendour. Its naturally fruity nuances of apricot and cassis give it a unique softness, as delicate as peach skin. The tiny flower becomes immense, infusing the entire fragrance with its radiance.
A touch of jasmine from Grasse obtained using CO2 extraction — a technique exclusive to Louis Vuitton – amplifies its floral character, as well as its velvety aspect, with light notes of sun-ripened strawberry. This radiance attains its zenith upon contact with an essence of magnolia from China of exceptional quality,
also exclusive to the House. “A perfect illustration of floral freshness that is vibrant and rich in contrast, with marvellous tenacity. It’s an ingredient that makes you smile,” says Belletrud.
Now available at Louis Vuitton stores. Miniature sets are available as well as a custom case for travel.
