Louis Vuitton : The Neverfull Inside Out
Dear Louis Vuitton,
could you please stop making bags that we have to have?
With love xoxo
Louis Vuitton reveals the Neverfull Inside Out, a reversible spin on an iconic bag.
Neverfull is a bag that embodies the versatility and timeless design of Louis Vuitton, as stylish as it is sensible. An everyday icon for 17 years, Neverfull is the cabas with a memorably playful name. As a new spin, Louis Vuitton has taken this beloved bag and made it fully reversible, proving that Neverfull does not mean never change.
The Neverfull Inside Out is at once recognisable and fresh. With this inspired interpretation, the bag can be flipped so that the original inside becomes the outside. What was once concealed is now visible: the inside pocket printed with the Maison’s signature stamp becomes a defining detail. A spontaneous sleight of hand, a different assertion of self-expression.
Functionality plays a key part in this latest version. With an adapted resistant lining, the Neverfull Inside Out is durable whichever way it is used. Additional hooks allow the larger MM size of the bag to transform into a trapezoidal hobo shape.
The Neverfull Inside Out MM has a work-to-weekend feel and comes with a versatile strap for different carry options. Style extends across both sides, whether the outside classic Monogram or the inside grained leather in tones of black and brown. There is also a full textile version that combines coated canvas with fabric lining in three vibrant hues: Saffron, Red and Rose Pondichéry (deep pink). Meanwhile, a seasonal, upscaled GM size of Neverfull Inside Out with travel patches will debut as part of the next Flight Mode collection.
The smaller Neverfull Inside Out BB is defined by an interior zipped pouch that becomes a signature exterior detail. Compact and chic, it flips to leather in several colours including black, Dark Fango (khaki) and Rose Pondichéry. With a new Monogram removable strap, this size is ideal for a shoulder or cross-body carry.
The campaign will feature Sophie Turner, whose lively character pushes the possibilities of the bag’s function. Out and about, she takes her Neverfull Inside Out; sporting one side, then the other, with ease.
