MCQUEEN DIVES INTO THE DEEP BLUE FOR ITS DEBUT MANTA BAG CAMPAIGN

Tim Walker lenses McQueen’s first dedicated Manta bag campaign as a submerged reverie. Immersed in a glistening pool of crystal‑clear water, model Vivien Solari moves with the bag slung over her arm and gripped in her hands, doused and weightless, sublimating a quiet, otherworldly tension. Pockets of air gather and release as she glides beneath the surface, her strawberry‑hued hair fanning out to frame her face against the saturated blue that surrounds her.

At the center is the De Manta bag, first introduced in the SS10 Plato’s Atlantis collection under the direction of Lee Alexander McQueen. This carryall distills the house’s enduring fixation with the natural world into something exacting and directional. As its name suggests, the design mirrors the form of the manta ray, realized through angular folds and sharply sculpted geometry.

Now available in smooth black, red, and metallic gunmetal leather, the bag shifts seamlessly from the great blue to the city’s tempo. For those seeking an added touch of glint, pearl, crystal, and chandelier chain charms complete the piece — a reminder that McQueen’s vision continues to oscillate between the elemental and the ornamental.

The campaign is more than a product launch; it is a meditation on weightlessness, on the tension between surface and depth, and on McQueen’s ability to turn nature into narrative. In a fashion landscape often dulled by repetition, this submerged vision feels like a reclamation of individuality — proof that the house still dares to dream beneath the surface.