Moët & Chandon Ice Impérial by Pharrell Williams

Life is better when shared

Paris may have unveiled it, Saint‑Tropez may have inspired it, but now Moët & Chandon Ice Impérial by Pharrell Williams arrives in South Africa — a seasonal ode to shared moments, spontaneity, and the Maison’s timeless commitment to the art of living. Launching locally ahead of the Durban July, where fashion, culture, and decadence converge, the collaboration invites guests to transform occasions into collective memories that extend long beyond the moment.

A New Chapter in a Joyful Collection

Since 2025, Pharrell Williams has been reimagining Moët & Chandon’s iconic cuvées — dressing Brut Impérial in Midnight Blue, Gold, and Deep Red, and Nectar Impérial Rosé in white. In 2026, the collection grows with Ice Impérial, presented for the first time without its iconic white sleeve, revealing the bottle in its most refined form. “I keep coming back to simplicity. Strip it back to what matters. The bottle is simpler. The message is simpler. It’s about summer, community, and enjoying champagne your way,” Pharrell reflects.

Back to Its Roots

The Ice Impérial story began in Saint‑Tropez, where locals refreshed summer moments by enjoying Moët & Chandon over ice. Inspired by this ritual, the Maison created the world’s first champagne crafted specifically to be served on ice. Today, that spirit extends to South Africa — from bushveld to Cape weekends, toasts overlooking the Indian Ocean, and celebrations at the Durban July.

Crafted with Pinot Noir and Meunier, elevated by Chardonnay, Ice Impérial reveals vibrant tropical notes, a rounded palate, and a crisp finish. Served in a large wine glass with three ice cubes, it reframes shared moments around freshness, ease, and collective enjoyment.

A Shared Season of Celebration

Pharrell’s campaign captures the essence of the South of France — sun‑drenched landscapes, effortless joie de vivre, and collective celebration — while translating it into South Africa’s own rhythm of connection. For those seeking playfulness, Cellar Master Benoît Gouez imagines the Spicy Mangosé cocktail, where champagne’s fruity intensity meets mango sweetness, lifted by cayenne and agave, crowned with Signature Ice Pearls.