New H&M Studio Collection Puts Fierce Suiting and Poolside Outfits in the Spotlight

For the woman who knows how to work hard and play hard, the latest H&M Studio collection is all about a tailoring and leisurewear crossover - pieces that effortlessly merge the look of city pavements and poolside parties with strong shoulders, a focus on the waistline and sporty details. Drawing from fierce 1980s corporate women and the vibrant style of Miami and Los Angeles, the collection’s message is one of versatility – and empowerment. The new H&M Studio collection will be available in South Africa from 6 March exclusively on Superbalist.

“For this H&M Studio collection, we looked to the power woman and imagined her whole day – not just corporate life – because her strength and sense of style goes beyond the 9-to-5. She needs it all: tailoring, statement dresses, shirting, easy separates and denim. But in a way that brings together gravitas and glamour,” says Linda Wikell, designer H&M Studio.

Sharp coats that call to mind a bathrobe, a business shirt and sexy bodysuit in one, and swimsuits that double as a going out top. Throughout the collection, leather, cotton-blend boucle, a knitted Ottoman ribbed fabric and a special boucle-style denim lend structure and texture, while a colour palette of corporate grey, greige, black, white, scarlet red and water blue signal a daring attitude.

The key pieces reinforce the female silhouette while flirting with the executive lifestyle. The long black belted coat is crafted from a thin boucle fabric and has prominent shoulders. The shirt-bodysuit is a classic blue with contrast white collar and cuffs, while a grey draped mini-dress has a shawl detail. There’s also a coordinating shirt and suit set in a distorted underwater print and a grey cropped funnel-neck nylon jacket. Accessories include an oversized, water-repellent waterproof clutch, metal frame sunglasses and shoes with angular shapes.