Nordic Clean - NUORI
Asrai Skin, a consciously curated collection of clean beauty and high-performance, luxury skincare brands, launched their beauty portal this year. Nuori Vital Foaming Cleanser is part of their on line collection. Here is why you will love this product:
Asrai is dedicated to clean beauty and skincare brands that have made serious efforts to integrate safer, more sustainable, ethical and transparent products into their business philosophy, and has committed to offering products that value efficacy and innovation.
The Vital Foaming Cleanser from Nuori is a highly concentrated cream that delivers potent doses of lipids and antioxidants for lasting moisture, comfort and barrier protection.
Bio-activated lipids, extracted from sustainable shea butter, offer daily protection against environmental stress and help prevent visible signs of collagen breakdown and inflammation.
Jojoba oil, in combination with botanical squalane, helps restore skin’s natural lipid balance.
Sweet almond and rosehip oils, rich in essential fatty acids, omega 3, 6 and 9, bring forth a smoother and more youthful-looking skin.
Vitamin B3 helps reduce the appearance of uneven skin tone and strengthen a weakened barrier.
“Nuori was born from the ambition to bring the ideal of freshness into skincare. This ambition sets the bar for all aspects of our concept”, founder of Nuori, Jasmi Bonnén explains. All products are therefore freshly blended in small batches every 10 to 12 weeks in the laboratory and promptly shipped to retail partners across the world.
But what’s really in it for the consumer? According to Jasmi, the answer is surprisingly simple: “Fresh skincare makes sense the same way fresh food does – it’s more nourishing and has less additives”. Following this logic, Nuori’s freshly blended skincare products have two distinct benefits, the efficacy of any given formula is higher since active ingredients are not weakened by time-related breakdown. And the products can be kept truly pure and highly potent, as no synthetic preservatives, nor other additives, are needed to artificially prolong the stability and shelf life of the products.
Nuori’s first collection of natural, high-performance skincare for face and body was launched in South Africa on Asrai Skin in 2021. The Nuori range is currently available in over 25 countries around the world.
