Onitsuka Tiger Steps Into Fragrance
Onitsuka Tiger, long celebrated for its fusion of Japanese heritage and modern design in fashion and footwear, is now venturing into a new creative territory: fine fragrance. The brand has unveiled its debut eau de parfum collection, a series of four scents that reinterpret its philosophy of contrast and balance.
The collection, titled Wearing Quiet Radiance, will be introduced globally in fall 2025. Customers will discover the fragrances at select department stores, boutiques, and Onitsuka Tiger’s own retail spaces, including the newly opened flagship in Paris.
A Philosophy in Scent
The guiding idea behind the collection is contrast—radiance paired with restraint, dynamism tempered by calm. Each perfume is designed to embody serenity while projecting strength, echoing the qualities that have defined Onitsuka Tiger’s identity.
This approach ensures the fragrances feel rooted in Japanese design traditions yet resonate with today’s luxury consumer. Whether chosen for everyday wear or reserved for special occasions, they invite the wearer to embrace both brilliance and stillness.
Mark Buxton’s Craftsmanship
To bring the vision to life, Onitsuka Tiger collaborated with master perfumer Mark Buxton. Known for his daring yet refined style, Buxton blends simplicity with richness, drawing on both British and French perfume traditions.
Production takes place in Grasse, Provence—the historic center of perfumery—where artisans combine centuries-old techniques with modern innovation. From raw material selection to bottling, every detail reflects the brand’s commitment to craftsmanship.
Visually, the fragrances make a bold statement. Each comes in a striking yellow bottle, a nod to Onitsuka Tiger’s signature color. Minimalist yet impactful, the design plays with light and shadow, while the logo lettering ensures instant recognition.
The Four Scents
ONITSUKA TIGER ONE – Multi-Dimensional Radiance Opening with green notes, mint, lemon, and mandarin, this fragrance evolves into white florals and jasmine sambac. A base of patchouli, leather, vetiver, and musk adds depth and sophistication.
ONITSUKA TIGER TWO – Mysterious Clarity Bergamot and lemon introduce a soft brightness, followed by geranium and incense. Powdery musk and sandalwood create a cocoon of calm, perfect for understated elegance.
ONITSUKA TIGER THREE – Warm Textured Depth Brazilian orange and angelica root bring warmth and spice, balanced by bergamot. Violet, cardamom, and sea accords form the heart, while cypriol, patchouli, and almond enrich the base with smoky texture.
ONITSUKA TIGER FOUR – Fresh to Sensual Peppermint and bergamot deliver a vibrant opening, sharpened by absinthe and nutmeg. Vetiver, vanilla, and sandalwood provide a sensual finish that moves seamlessly from day to night.
Expanding the Brand’s Universe
By entering the fragrance market, Onitsuka Tiger extends its creative reach beyond fashion. This move reflects a broader trend among luxury houses, offering customers new ways to connect with the brand.
For Onitsuka Tiger, perfume becomes another medium of self-expression—an invisible signature that allows wearers to embody the brand’s ethos in a deeply personal way.
