Paris Meets Paris: KARL LAGERFELD FW25 with Paris Hilton
Editor: Leon Haasbroek
Photos by: Chris Colls
Dossier Magazine has landed a global exclusive on KARL LAGERFELD’s Fall/Winter 2025 campaign, From Paris With Love - a cultural collision that feels both inevitable and electrifying. At the heart of it, Paris Hiltonsteps into Karl’s world, blurring legacy, attitude, and reinvention in a narrative that unites two Parises: the icon who redefined celebrity culture and the city that continues to define fashion.
Hilton, long a global icon in her own right, brings her signature charisma to a campaign that embraces glamour with a wink. Paired against the Maison’s Parisian heritage, the visuals unfold as a witty dialogue between two Parises - the woman who redefined celebrity culture and the city that continues to define fashion. The result? A campaign steeped in irreverence, individuality, and unapologetic sophistication.
Shot by acclaimed photographer Chris Colls - returning for his third KARL LAGERFELD outing - the campaign leans into striking black-and-white imagery, capturing Hilton in a fresh, unexpected light. Beyond the stills, a playful digital layer revisits Karl Interviews Karl, the iconic self-mythologizing video, now reimagined with Hilton’s presence and Karl’s beloved wit. Expect humour, surprise, and plenty of social-first moments that amplify the Maison’s rebellious spirit.
“Karl was a true original - bold, iconic, and always ahead of his time,” Hilton shares. “To be part of his legacy in a way that feels true to who I am… From Paris With Love, it feels like such a natural fit.”
Pier Paolo Righi, CEO of KARL LAGERFELD, echoes the sentiment: “Paris is both a global icon and a businesswoman - someone who understands the cultural power of image and reinvention. This collaboration captures a dynamic that feels unexpected and authentic - a dialogue between enduring influence and ever-evolving relevance.”
The campaign also highlights KARL LAGERFELD Menswear, with international model and actor Jon Kortajarena joining Hilton on set. A longtime friend of the star, he embodies the season’s confident edge, balancing structured tailoring with directional silhouettes that redefine modern masculinity.
One of the season’s focal points is the reintroduction of the K/Autograph - Karl’s earliest hand-drawn initial that once marked his sketches. Integrated across ready-to-wear, accessories, and jewellery, the motif now resurfaces as a signature of the collection, uniting timeless house codes with a distinctly modern edge.
A Global Moment
From Paris billboards to global digital screens, From Paris With Love launches as a 360 campaign spanning print, out-of-home, social, and immersive pop-ups. The crescendo arrives at Paris Fashion Week on October 1, 2025, where Hilton will take centre stage at what promises to be one of the season’s most memorable late-night events.
In true Karl spirit, this is more than a campaign - it’s a conversation between eras, icons, and legacies. Paris has indeed met Paris.
AVAILABLE AT: europaart.co.za/karl-lagerfeld-fw25-paris-hilton/
