PASHA De Cartier
NEW DESIGN AND NEW SCENT: CARTIER ENHANCES THE RADIANCE OF ITS PASHA DE CARTIER FRAGRANCE LINE
A NEW BOTTLE DESIGN THAT MAXIMISES ELEGANCE AND MINIMISES ENVIRONMENTAL IMPACT
Emblematic of the ‘90s with its distinctive codes and exceptional design, the bottle for Cartier’s Pasha perfumes has been refined and given a more sophisticated appearance, all while using a more responsible approach. A subtle makeover that prioritises lightness and minimises environmental impact.
The Pasha bottle, entirely refillable, marks the beginning of a process initiated in 2021 with the Rivières de Cartier collection and intended to include all the Maison’s signature fragrances.
Everything is orientated towards reducing the environ- mental footprint: from the weight of the glass, which has been reduced by 20%, through to the 65% reduction in the use of plastic. All topped by a cap that is now made of 80% recyclable aluminium.
In addition, striving for the natural calls for the use of 100% plant-based alcohol, as does the choice of colour, which is pure, with no added colouring agents.
When it comes to design, Cartier is maximising the elegance of the Pasha de Cartier bottle. Faithful to the allure of the original, with its cylindrical shape, gadroons and cabochon, this new version accentuates the dynamic lines and forges a stronger link with the watchmaking icon.
A SCENT BLACKENED BY FIRE: THE NEW PASHA NOIR ABSOLU FRAGRANCE
Taking it to the next level, intensifying everything from scent to design: this is the purpose of the new Pasha Noir Absolu perfume. Cartier perfumer Mathilde Laurent infuses the Maison’s historic fougère with a daring cloud of charcoal and spicy burnt sugars, endlessly diffusing their addictive notes. A radical olfactory statement whose refillable bottle, clad in black, conveys its depth.
