Paul Smith Redefines Tailoring for Fall 2026

Paul Smith finds a relaxed rhythm for fall-winter 2026, delivering a campaign that embraces classic tailoring without taking itself too seriously. Photographed by Samuel Bradley, the story follows model Vasko Luyckxthrough the streets of New York, presenting a polished yet effortless approach to modern dressing.

Drawing inspiration from the laid-back confidence of the 1990s, the collection pairs sharp suiting, crisp shirting and refined outerwear with an attitude that feels refreshingly easy-going. Luyckx wears the looks with the kind of nonchalance that suggests style is instinctive rather than prescribed.

Set against an urban backdrop, Bradley’s images capture the balance between structure and spontaneity that has long defined Paul Smith. The result is a wardrobe for men who appreciate craftsmanship and tailoring, but who are equally comfortable bending the rules, proving that sophistication and ease can coexist perfectly.