Phillip Lim introduces PlayLoveWin
Phillip Lim introduces PlayLoveWin, his newest project with a singular focus on shirting, with offerings for both men and women.
“I chose the shirt as a hero because it is the hardest working, most versatile, yet overlooked category in our closet.” says Lim. “Going back in and scrutinizing function, form, and materiality…Now I can use my experience and focus on a singular product, obsess and ecstasize it to the point of joy.”
The brand’s name is drawn from three universal words that guide Lim’s approach to life and work: Play, Love, and Win.
“‘Play,’ because that’s what I want to do. I want to relearn the process so that I can appreciate the process, and love it again,” Lim recently explained to Vogue
‘Love,’ because when you do things with love, no matter how difficult, something good happens out of that.
‘Win,’ because as a son of immigrants, do I deserve to win? Do we deserve to win?...I want to win, and I want you to win, and I want us to win together.”
PlayLoveWin is a singular destination for designer shirts that meet your inspired moments. By focusing on this everyday wardrobe hero, we are able to honor the shirt through exceptional craftsmanship, gesturally designed shapes and details with a utilitarian elegance – elevating the shirt to the most coveted essential in your wardrobe.
“As I began thinking about how I wanted to launch the third chapter of my life, I knew it was time for a reset to create something personal and approach it with an immediate directness, marrying utility and design. It struck me that the ritual of putting on a shirt each morning felt like a reset, a fresh start, and a powerful reminder that today can be something new,” says Lim.
The PlayLoveWin customer is the ‘Innovator Class' – modern, confident, and unfussy, drawn to clothing that moves easily between daily work and play. They value pieces that feel considered without feeling precious, a wardrobe built for real life rather than the runway.
"When I look at people in shirts, I look at their gestures: the way they flip the cuffs, roll a sleeve, or leave a button undone. That's what sets the tone for style. That's character. These are the design values reflected in PlayLoveWin" says Lim.
The brand encompasses Men’s and Women’s categories, with designs that go beyond a typical button-down. The inaugural edit includes perennial shirting, shirt dresses, shirt-sweater hybrids and shackets, in a range of foundational silhouettes from cropped, tailored, relaxed and oversized fits. The fabrics are highly considered and range from Japanese breeze technical poplin, to Portuguese cotton cashmere, silk twill, high twist cotton gabardine and wool and cashmere blends. The shirts are all made in a renowned multi-generational, family-owned factory in Guangzhou, China.
PlayLoveWin launches its debut collection today, available now online at playlovewin.com. Styles begin at $345.
