Phriendship Philosophy | Louis Vuitton Men’s Fall/Winter 2025

The Louis Vuitton Fall/Winter 2025 Menswear Collection, co-designed by Men’s Creative Director Pharrell Williams and longtime collaborator NIGO, is staged in a campaign comprising still and moving scenes that elaborate on themes of past informing present, an exquisite exchange of Phriendship.

Shot by photographer Harley Weir on location in and around the Site of Reversible Destiny, Yoro Park—itself a product of artist collaboration— this collection follows fashion’s ripple effects and finds a place among contemporary interactive sculpture and infinitely refreshing natural landscapes depicted in ancient art.

Pieces that meld and iterate on certain hallmarks of dandyism, uniforms, traditional Japanese motifs, and the streetwear era that first brought Pharrell Williams and NIGO together, harmonize with the place’s spirit of playful experimentation and reverence, reflecting Louis Vuitton’s heritage of innovation and travel.