Plastic is not fantastic by Graeme van Jaarsveld

Senior Art Director at BBDO Germany, Graeme van Jaarsveld has made these scary and evocative images to bring to light the terrible devastation happening in our oceans. “I wanted to hit hard with these images as a message,” he says. “Art can be a powerful tool that influences the way we think and behave.”

The images were created by AI, with a programme called Midjourney. “It is quite a lengthy process, you need to communicate your ideas in a very intricate fashion, in order to bring images to life”.

“We need to get serious about the impact of plastic in our oceans and rivers, time is running out. The images need to bring that terrifying fact to life.”

Graeme is based in Dusseldorf, Germany.

ALL IMAGES SUBJECT TO COPYRIGHT