Self-Portrait’s Fall 2025

Self-Portrait’s Fall 2025 Campaign: A Digital Dreamscape Directed by Christopher Simmonds

In a bold leap toward fashion’s digital frontier, Self-Portrait unveils its Fall 2025 campaign—an arresting blend of futurism and femininity, helmed by visionary art director Christopher Simmonds. The campaign stars BLACKPINK’s Jisoo, marking her fourth collaboration with the brand, and is captured through the lens of photographer Drew Vickers.

Set against AI-generated cityscapes and illuminated by synthetic light, the visuals transport Jisoo into sleek, imagined metropolises. The campaign’s aesthetic is polished and surreal, with green screen technology and generative image-making techniques crafting a world where fashion meets algorithm. Simmonds’ direction leans into this tension, creating a visual dialogue between human presence and digital abstraction.

Key pieces from the collection include a white lace minidress, belted knit leggings, and croc-effect mini bags—each styled to echo the campaign’s futuristic tone. The styling, led by Emilie Kareh and Jaryoung Choi, complements the narrative with clean silhouettes and bold textures, while hair and makeup by Lee Seon-Yeong and Maeng Ssaem add a refined edge.

This campaign doesn’t just showcase clothes—it reimagines fashion storytelling. By embracing advanced technology and speculative environments, Self-Portrait positions itself at the intersection of innovation and identity. Simmonds’ art direction underscores this shift, offering a glimpse into fashion’s evolving relationship with digital media and emotional resonance.